M&M’s x
The Griddy
In order for the M&M characters to perform the famous Griddy without legal exposure, they needed permission from its original creator, Allen Davis.
So we got him in on the act, creating a duet that became M&M’s best ever performing organic TikTok with over 4 million views.
M&M’s
Comedy Spotlight.
Social media algorithms are designed to show you more
of what you’ve already seen.
This means minority content creators are left in the shadows.
We used the might of M&M’s social media following to push against those algorithms, giving creators their turn in the limelight & helping people break out of their comedy echo chambers.
Posters
Posters gave talent further exposure, with QR codes linking through to their profiles.
Results
Millions of Australians were exposed to heaps
of hilarious, diverse comedy talent.
25m impressions
Top performing launch video in entire Mars portfolio
Gained artists 50,000 followers
